We are Schwarzkopf Professional® – From our start as a Berlin Family business, we have always been reinventing hair. Today, our hairdresser community stretches around the globe with one common bond: an absolute passion for hair.
We create with hairdressers for hairdressers to give you cutting-edge products with relevant services before anyone else. We bring you the latest hair trends via our seasonal ESSENTIAL LOOKS® and digital influencers, global education and salon support programs, tailored and delivered by truly passionate people.
Our partnership is all about adding real value to your salon business so you can stand out. Why? Because your success is our success.
We are one. Bound together by our love of hair.
We are fuelled by the same fire and devotion to our craft.
Our collective ambition to excel drives our spirit.
To question. To explore. To outdo what’s been done before.
Discover some of our favourite facts, as we reflect on 123 years of Schwarzkopf Professional®…
Taft celebrates its 60th anniversary. Active in 46 countries, the brand is one of the largest providers of styling products, with 70 products on the German market.
Schwarzkopf launches the charity initiative Schwarzkopf Million Chances. The mission: for Schwarzkopf, together with local and international aid organizations, to implement projects that help girls and women around the world build successful professional and personal futures.
Schwarzkopf brings the color care hype from the salon to home with its coloration and care line ColorExpert. The 3-step system with OMEGAPLEX® technology protects the micro-bonds in hair during the colaring process, ensuring both luminous color results and deeply nurtured hair.
The hair cosmetics brand Schwarzkopf celebrates its 120th anniversary and thus 120 years of passionate commitment to the most natural and human expression of personality, taste, fashion and zeitgeist. For our hair. At the same time, Schwarzkopf begins a new chapter in the company’s history and supports a new definition of beauty – beyond mass ideals, perfection and unachievable role models. Style becomes a mirrar of moods, moments, and events. An explosion of individual expression forms – an endless cosmos of everyday inspirations.
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