About Schwarzkopf Professional

We are Schwarzkopf Professional® – From our start as a Berlin Family business, we have always been reinventing hair. Today, our hairdresser community stretches around the globe with one common bond: an absolute passion for hair.

We create with hairdressers for hairdressers to give you cutting-edge products with relevant services before anyone else. We bring you the latest hair trends via our seasonal ESSENTIAL LOOKS® and digital influencers, global education and salon support programs, tailored and delivered by truly passionate people.

Our partnership is all about adding real value to your salon business so you can stand out. Why? Because your success is our success.


For wholesale business inquiries and further information
about our products please feel free to contact us

Contact Us

Our Mission Statement

We are one. Bound together by our love of hair.

We are fuelled by the same fire and devotion to our craft.
Our collective ambition to excel drives our spirit.
To question. To explore. To outdo what’s been done before.

  • And so we create and recreate.
  • We refine and redesign.
  • We take what’s been broke and rebuild.
  • We reshape and revive, repair and restore.
  • We recolour what has lost vibrancy and restyle what has lost its edge.
  • We reveal what’s been hidden, and replace the old with the new.
    Rethinking, reworking, renewing.
    We are always… reinventing hair.
Schwarzkopf Professional


Discover some of our favourite facts, as we reflect on 123 years of Schwarzkopf Professional®…

Follow Schwarzkopf Professional
on Instagram