We are Schwarzkopf Professional® – From our start as a Berlin Family business, we have always been reinventing hair. Today, our hairdresser community stretches around the globe with one common bond: an absolute passion for hair.
We create with hairdressers for hairdressers to give you cutting-edge products with relevant services before anyone else. We bring you the latest hair trends via our seasonal ESSENTIAL LOOKS® and digital influencers, global education and salon support programs, tailored and delivered by truly passionate people.
Our partnership is all about adding real value to your salon business so you can stand out. Why? Because your success is our success.
We are one. Bound together by our love of hair.
We are fuelled by the same fire and devotion to our craft.
Our collective ambition to excel drives our spirit.
To question. To explore. To outdo what’s been done before.
Discover some of our favourite facts, as we reflect on 123 years of Schwarzkopf Professional®…
The company’s hundredth anniversary brings another ground-breaking innovation: Re-Nature is the first self-pigmenting hair dye for gray hair whose formula reacts with the oxygen in the air to bring back hair’s natural color.
Schwarzkopf Professional opens its flagship Schwarzkopf Academy in Tokyo.
Schwarzkopfs systematic innovation process accelerates the market introduction of successful innovations like its hairline concealing pencil.
Armin Morbach develops Schwarzkopf Looks. The hair expert translates current trends into wearable hair styles full of glamor and modernity. The following years will see Looks photographed by international stars like Patrick Demarchelier.