We are Schwarzkopf Professional® – From our start as a Berlin Family business, we have always been reinventing hair. Today, our hairdresser community stretches around the globe with one common bond: an absolute passion for hair.
We create with hairdressers for hairdressers to give you cutting-edge products with relevant services before anyone else. We bring you the latest hair trends via our seasonal ESSENTIAL LOOKS® and digital influencers, global education and salon support programs, tailored and delivered by truly passionate people.
Our partnership is all about adding real value to your salon business so you can stand out. Why? Because your success is our success.
We are one. Bound together by our love of hair.
We are fuelled by the same fire and devotion to our craft.
Our collective ambition to excel drives our spirit.
To question. To explore. To outdo what’s been done before.
Discover some of our favourite facts, as we reflect on 123 years of Schwarzkopf Professional®…
Schwarzkopfs cold perm Onaltherma revolutionizes the market. lt Iets women lastingly perm their hair without needing to heat it to 212° F.
Schwarzkopf introduces the first cream shampoo in a tube – a product innovation that establishes the mass market for shampoo in Germany. The brand name “Schauma Creme-Schaumpon” becomes another ward for shampoo.
Taft, “the liquid hairnet,” becomes one of the most famous articles of the Eco nomic Miracle, with “taften” now a common way to say, “using hairspray.”
lgora Royal, Schwarzkopf Professional ‘s top coloration, is launched to the market. lt grows to become one of the world’s most important brands in the hairdressing sector.
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